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FGX Business Model


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The FGX business model aims to facilitate transactions between the producer and buyer of fresh produce, through
the use of a service provider. The main difference between the FGX business model and that of a typical fresh
produce marketing model is that the fresh produce is transported directly from the producer to the buyer, which eliminates additional handling cost at a physical market. The flow of funds though the FGX business model is however similar to that of a typical fresh produce marketing model, where the money flows from the buyer, to a single joint trust account which is held by both FGX and the service provider, before being paid over to the producer of the fresh produce.

History of FGX


FGX was initiated by a group of producers and market agents in June 2010 to evaluate the feasibility of an electronic trading platform for fresh produce which utilises the agency model. The project was funded by these partners and additional producers and producer organisations have joined as shareholders since its inception. Find the list of shareholders under FGX Partners.

Meet the FGX Team


Theo Botha
Managing Director

Fresh Produce Markets


Jako Swart
Operations Manager - Limpopo Markets
Polokwane Market

Johannes Chuene
Cashier
Melanie Coetzee
Cashier
Mooketsi Market

Johan Oosthuizen
Mooketsi Market Supervisor
Stephen Mokwena
Cashier
Lebogang Ramokgata
Cashier

Jacques Botha
Finance Executive

Finance & Admin


Marizelle Breedt
Financial Accountant
Florence Renison
Bookkeeper
Keiron Lewis
Office Administrator

Trade Clearing


Lauren Crafford
Trade Clearing Supervisor
Megan Beisheim
Trade Clearing Assistant
Karen McPherson
Trade Clearing Assistant
Lindie Smith
Trade Clearing Assistant
Prudence Maphosa
Trade Clearing Assistant
Michelle Verster
Trade Clearing Assistant
Dirk Ackerman
Technology Manager

Freshlinq Support & Development


Lyndi Degenaar
Client Support Lead
Adele Truscott
Junior UX Developer
Atalia Beukes - TypeDev
Software Architect
Nastasja Roberts
Software Tester
Jacques Oosthuisen - FirstDigital
Software Development Team Lead

FGX Partners

The following Producers are currently involved with the FGX project:


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FGX Partners

The following Service Providers are currently involved with the FGX project:


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